Pretty Strong.
Refuse to choose.
Online triathlon, running and nutrition coaching for women. Train hard, fuel smart, come back stronger. Through any chapter of life.
“I just want to do it properly this time.”
If you're a woman training for a race that scares you. If you've downloaded the generic plan, followed it for three weeks, and quietly stopped. If you're 1,500 calories on training days when you should be 2,500 and you know it. If your last coach was a man who told you to "push through" your period.
You're in the right place.
I'm Frankie. I've been coaching women through running, triathlon, and the things life throws at them since 2016. Not from a podium. From the same place a lot of you are starting from.
Three things I won't compromise on
WHAT I COMMIT TO YOU
01
Performance without punishment
No starvation diets. No junk-mile training. No burning women out for a finish line. You fuel enough. You fuel well. You train in a way that supports your cycle, your hormones, and the version of you in ten years.
02
Lived-in empathy
I've trained through periods. Come back from injury. Battled depression. Been hit by a car. Finished Norseman when everyone said I wasn't ready. You're coached by someone who genuinely gets it. Not someone reading a manual.
03
You're not alone
You're juggling kids, careers, maybe expat life, the lot. With very little real support. Pretty Strong is the team in your corner. High communication. Real connection. A community of strong, ambitious women chasing big things together.
Is this you?
Yes, this is me
You're a woman.
You're training for something. A 5K. A marathon. A 70.3. An Ironman. A comeback after kids. Perimenopause without losing your edge.
You're done with cookie-cutter plans.
You want a coach who'll push you without breaking you.
You're ready to invest in yourself properly.
Not quite
You want a quick fix. (I don't do those.)
You want a coach who'll say yes to everything. (I'm not that either.)
You're not ready to commit to the work. (No judgement. Just not yet.)
You're not ready to actually receive help. You'll ask for the plan, then negotiate every part of it. (Coachability is the one thing I can't teach.)
I became the coach I needed
In my early twenties I was signed off work. In and out of hospital with depression and chronic pain. On antidepressants and sleeping pills, then more pills for the side effects of the first ones.
I walked out of the doctor's one day with a bag of medication thinking this cannot be my life.
I came off everything. I started running up and down my car park because I was too self-conscious to run on the road. Three months to get from couch to 5K. Ordered "How to Run a Marathon" off Amazon. Did the London Marathon when everyone said I couldn't.
Nobody consistently had my back through the worst of it. The training did. The food did. So now I have my athletes' backs the way I wish someone had had mine.
FRANKIE’S STORY
Real comebacks. Real women.
FROM THE WOMEN I COACH
★★★★★
I'll be forever grateful to Frankie for believing in me when I couldn't.
Laura Derbyshire
Google review
★★★★★
When I think of Frankie I think of Strength, Courage, Tenacity and sheer Will Power. Her never-say-die attitude is an inspiration in itself.
Aparna Philips
First-time half marathoner
★★★★★
Frankie tailors every week based on how I'm feeling. She tweaks diet, fuelling, rest, sometimes before I even realise I need it. With the plan she set, there was no room for failure.
Chloe Vincent
Celtman XTri Finisher
What you get with Hybrid
INSIDE THE COACHING
A weekly programme across swim, bike, run, and strength. Personalised. Flexible enough to live, structured enough to progress.
Nutrition built on awareness and education. Not restriction.
Female-specific training that works with your cycle, not against it.
Strength training as standard. Two to three sessions a week. Non-negotiable.
Weekly check-ins on stress, sleep, energy, digestion.
WhatsApp access. Voice notes. Community groups. Race-eve calls.
Pretty Strong kit at the start line. The visible badge of the tribe.
PREMIUM TIER
Not a 12-week transformation
An 18-month becoming.
Most of my athletes stay 18 months to 5 years. We're building a relationship, not running a programme.
From S$600/month
Three-month minimum. Women only.
Pick your level
OTHER WAYS TO WORK WITH ME
MIDDLE TIER
Training Only
Female-specific training across swim, bike, run, strength. For women who have their nutrition sorted, or work with a separate dietitian.
From S$350/month
MIDDLE TIER
Nutrition Only
1:1 nutrition coaching across the cycle, postpartum, perimenopause. For women whose training is sorted but fuelling isn't.
From S$350/month
ACCESSIBLE TIER
Squad
The community-tier programme. Access to the Pretty Strong method, weekly programming, and the WhatsApp tribe. For women not yet ready for 1:1.
From S$250/month